16 ways to increase your B2B SaaS ARR

Posted August 4, 2020 by Dan Moore in Product Management

photo by Madi Taskett

Here's the best strategies we've seen to increase the annual recurring revenue (ARR) for your B2B Software as a Service (SaaS) business.

You should check each lever:

  1. Acquire more customers
  2. Increase average revenue per user (ARPU)
  3. Reduce customer churn

To acquire more customers, you could:

  • Go after a new market: (Expand your platform to serve new personas, internationalize your software to serve new countries)
  • Increase awareness: (content marketing, partner/channel network, or a referral system)
  • Improve your website to book more demos
  • Improve onboarding for new users to see value quickly
  • Add a free trial or tier to capture more users to learn from
  • Reposition value props to close more deals

To increase your ARPU, you could:

  • Build new features, products, and services to add value for existing customers
  • Integrate with other SaaS products to increase daily usage
  • Develop a new pricing model to increase your Customer Lifetime Value
  • Package features into common tiers to expand customer monetization

To reduce customer churn, you could:

Not sure where to start? Vaporware can help.

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