Here's the best strategies we've seen to increase the annual recurring revenue (ARR) for your B2B Software as a Service (SaaS) business.
You should check each lever:
- Acquire more customers
- Increase average revenue per user (ARPU)
- Reduce customer churn
To acquire more customers, you could:
- Go after a new market: (Expand your platform to serve new personas, internationalize your software to serve new countries)
- Increase awareness: (content marketing, partner/channel network, or a referral system)
- Improve your website to book more demos
- Improve onboarding for new users to see value quickly
- Add a free trial or tier to capture more users to learn from
- Reposition value props to close more deals
To increase your ARPU, you could:
- Build new features, products, and services to add value for existing customers
- Integrate with other SaaS products to increase daily usage
- Develop a new pricing model to increase your Customer Lifetime Value
- Package features into common tiers to expand customer monetization
To reduce customer churn, you could:
- Increase reliability to improve user satisfaction
- Optimize your unsubscribe funnel to offer training services
- Open an API to partners
- Identify and solve usability gaps
- Capture and improve on competitor features
- Expand your customer success team
Not sure where to start? Vaporware can help.
Our Product Modernization Assessment evaluates your B2B SaaS Product offering in 3 main areas: Product-Value, Technical Capability, and Customer Experience. In just 2 hours, we look at foundations like technical architecture, customer data, and user delight. Combined with our market research and SaaS expertise, we provide a 15-point prioritization matrix on where to start immediately and what to ignore.
What are you waiting for? Find the strategy you're missing and get our free advice today: vaporware.net/modernize